Recruitment marketing is one of those trendy terms being used to describe much of the work that recruiters and their organizations are already doing to attract top talent and keep their recruiting pipelines full.
In this quick guide, we’ll discuss recruitment marketing, the strategies and tactics used to attract highly qualified candidates, and the metrics you’ll need to track in order to determine whether it’s working for your organization.
What is Recruitment Marketing?
Recruitment marketing can be many different things, but when you boil it down, it is simply the strategies and tactics that an organization utilizes to find, attract, engage, and nurture potential talent before they apply for a position. It’s all the stuff that recruiters do to source great candidates, attract them to the organization, and make them want to apply for a job.
It’s marketing for talent.
The activities and tools you can use while marketing for candidates is nearly endless and many of the fundamentals of recruitment marketing come straight out of traditional marketing strategies and tactics. Let’s take a look at some of the key ingredients of recruitment marketing.