You’ve got about 3-5 seconds to grab someone’s attention once they land on your webpage or blog post.
Miss that opportunity and your visitors will immediately hit the back button and head over to the next page displayed in the search results. Maybe it will be your competitor.
But the good news is that there are lots of things you can do to hook your visitors as soon as they land, keep your bounce rate low, and convert those visitors into leads for your business.
It all starts with great content.
Organic website traffic is completely composed of people who visit your website because they’re interested in the content that you have to offer. They’re looking for information, recommendations, or help solving a problem. They want to educate themselves.
This concept is at the core of inbound marketing.